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Our Purpose & Partners
Salina Life’s purpose is to celebrate Oaxacan heritage & style while also supporting and recognizing the artisans that produce our clothing line. Towards that goal, we partner directly with families in the Valles Centrales region, where the finest in Mexican textiles are produced, utilizing techniques passed down through the generations. One such family is the Hernández, who have been creating fine artisanal textiles for over 5 generations out of their Cocijo Workshop. Based in the town of San Pablo Villa de Mitla, Cocijo utilizes a variety of traditional techniques, ranging from the telar de cintura, or backstrap loom, to the foot pedal loom, to craft their textile artistry.
The fruits of their artistry is a product line we are extremely proud to offer, and one that any woman can feel confident and comfortable wearing.
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Click on the images below to learn more.
 Rodrigo Hernández Sr. (Owner - Cocijo Artisanal Workshop)Rodrigo Hernández Sr. is the owner and head textile artisan at the Cocijo Artisanal Workshop in Mitla, Oaxaca, Mexico. His family has been producing fine textile for over five generations. |  Reyna Garcia Hernández (Textile Artisan & Family Manager)Reyna partners with her husband Rodrigo Sr. and assists in various aspects of textile production at the Cocijo Workshop. She also manages the team, ensuring everyone is in good spirits and well fed! |  Liliana Hernández Garcia (Designer)Liliana is one half of the design team at Cocijo. Along with her sister, Alejandra, they produce exquisite works of art that showcase the intricate patterns of their textiles. |
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 Alejandra Hernández Garcia (Designer)Alejandra is the other half of the design team at Cocijo. She holds a university degree in textile design, and post graduation she returned to the family business to provide a contemporary twist to their traditional designs. Recently, one of her designs was recognized in a prestigious textile design competition. |  Rodrigo Hernández Jr. (Textile Artisan)Rodrigo Jr. is the next generation of textile artisan at Cocijo. At the ripe old age of 19, he is already a master of the back strap and pedal looms, having worked with them extensively for the past 7+ years. He is also in the process of studying textile design at university. |  The Hernández Family with the Salina Life FoundersFrom Left to Right: Alejandra Hernández Garcia, Brother, Reyna Hernández Garcia (front), Rodrigo Hernández Sr. (back), Daniela Zamudio (front), Jason Hayner (back), Rodrigo Hernández Jr., and Lilianna Hernández Garcia. |
 Brother |  Reyna working on the finishing touchesReyna working on the last little details of some pants. |  Product samples from the Cocijo Artisanal Textile WorkshopFrom a recent trip to the Cocijo Workshop to review some samples, and select textiles for our product line. |
 A Pedal Loom at the Cocijo WorkshopHere is one of the pedal looms that the Cocijo Workshop uses to produce the fine textiles you see in our clothing line. |  Rodrigo Jr. hard at workRodrigo Jr. doing the delicate and painstaking work of preparing thread to be used in a loom. |
Our Path
The inspiration for Salina Life came from our travels through Mexico, specifically in the state of Oaxaca. From the communities surrounding Oaxaca City, brimming with incredibly talented artisans, to the beaches of Puerto Escondido, Cacaluta and Salina Cruz, we fell in love with Oaxacan heritage and style. It is a heritage of meticulous craftsmanship and pride in sustainably producing quality textiles and a style filled with vibrant colors and exquisite patterns.
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Click on the images below to learn more.
 Road to MitlaThis photo was taken on the way to Mitla, Oaxaca, Mexico to visit our artisan partners at the Cocijo Artisanal Textile Workshop. |  Chachalacas LoveFrom when Daniela & Jason (Founders of Salina Life) explored the sand dunes near Playa Chachalacas in Veracruz, Mexico. |  Beautifully Blue in Oaxaca CityFrom our stroll through a colorful neighborhood in Oaxaca City. |
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 Playa Barra ViejaBehold the sunset from Playa Barra Vieja in the Mexican state of Guerrero. Located at 16.7484° N, 99.7646° W, just 25 minutes south of the famous party town of Acapulco, Playa Barra Vieja offers a nice respite from the fiestas to the north. It's a peaceful place where you can relax to the sounds of the Pacific Ocean, while enjoying some excellent ceviche at one of the many beachside restaurants. |  Walk through Oaxaca CityStopped to enjoy the breeze while walking through the historic streets of Oaxaca City, Mexico. |  Sunset from Playa CoralPlaya Coral, located on the coast of Puerto Escondido, Mexico, is a tranquil beach perfect for sunbathing, that has inviting surf that beckons you to take a swim! |
 Valle de BravoThe founders of Salina Life, Daniela Zamudio & Jason Hayner, while hiking in Valle de Bravo, Mexico. |  Playa CoralThe tranquil beach of Playa Coral in Puerto Escondido, Mexico |  Sculpture on Playa ZicatelaAn intriguing sculpture on the beach of Playa Zicatela, in Puerto Escondido, Mexico. |
 Playa Zicatela - Terrace ViewView from our terrace at Hotel Tabachin, overlooking Playa Zicatela in Puerto Escondido, Mexico. |  Playa CacalutaPlaya Cacaluta is a secluded beach, within Huatulco National Park, off the southern coast of Oaxaca, Mexico. This is a beach for those up for a little adventure as it requires you to hike about 5 km through beautiful forest to reach it. Once you arrive, you'll be greeted by a virtually untouched cinnamon sand beach where in place of the typical luxury beach resorts you'll simply find a few thatched roof huts. |